Follow the paths people actually take
Where people go after a page or event — and where they come from before it. Spot loops, dead ends and the exits that matter.
- From or to any page or event
- Exits highlighted
- Filter by segment or platform
Journeys, not guesses
Paths show the routes you didn’t design for.
Paths from any point
Start from a page or event and see the next steps people take.
Paths to any point
Work backwards from a conversion to see the routes that lead to it.
Exits and loops
Exits are highlighted; loops show where people go round in circles.
Journey stages
Map the stages from first visit to purchase and see how many reach each one.
Read a path in three steps
- 1
Choose a start or end
A page, an event or a goal.
- 2
Filter
Limit to a segment, platform or date range.
- 3
Follow a branch
Open any branch to see the people on it.
What path analysis answers
Where do people go after pricing?
See the share that signs up, reads docs or leaves.
Are people stuck in a loop?
Repeated back-and-forth between two pages stands out.
What happens before a purchase?
Paths to the order show the content that helps.
Paths & user journeys questions
Anything else — open the chat in the corner and ask.