Spend where it pays back — and prove it
Channels, campaigns and creatives judged by customers and revenue, not clicks. Ad clicks recognised automatically, conversions sent back to the platforms, payback by cohort.
- Click IDs from 14 ad platforms
- 4 attribution models
- Conversions sent back to 8 platforms
- 1Click ID capturedgclid · fbclid · ttclid
- 2Conversion happenspurchase · $74.6
- 3Sent back to the ad platformGoogle Ads · Meta CAPI
What marketers ask every week
Each answer is one report away.
Which channel brings customers, not just visits?
Every source shows conversion and revenue next to visits — on human traffic only.
What did this campaign return?
Campaign reviews show visitors, new users, orders and ROI per campaign.
Is AI search sending us anything?
ChatGPT, Perplexity and others appear as their own source with landing pages.
When does a channel pay back?
Acquisition cohorts show LTV and the payback day per channel.
Are the ad platforms learning from real sales?
Conversions go back server-to-server to Google, Meta, TikTok and five more.
Which creator or post sold?
Tracking links and QR codes report clicks and orders per link.
From the click to the revenue
Attribution on your own first-party data, with the reports a marketing team needs every week.
Every channel with what it brought
Sources, UTM campaigns, AI assistants and ad clicks, each with conversion and revenue. Channel rules keep messy UTM values tidy.
- Revenue and conversion per channel
- Channel rules on UTM, domain and click ID
- AI assistants as a channel
- Campaign-level ROI with synced spend
| Landing page | Visitors | Conversion |
|---|---|---|
| /pricing | 9,120 | 6.1% |
| /case-studies | 4,310 | 4.8% |
| /blog/… | 12,930 | 1.9% |
Four models, one truth
Compare last session, first touch, last non-direct and linear credit for the same conversions, and see which channels open journeys and which close them.
- Model comparison per channel
- Per campaign and creative
- Revenue, not just conversions
| Channel | Last session | First touch | Last non-direct | Linear |
|---|---|---|---|---|
| 412 | 388 | 356 | 371 | |
| Meta | 205 | 264 | 231 | 242 |
| Newsletter | 96 | 58 | 121 | 84 |
| TikTok | 41 | 72 | 48 | 55 |
Feed results back to the ad platforms
When a recognised ad click becomes a sign-up or purchase, the conversion goes back to the platform — including offline deals imported from CSV.
- 8 ad platforms, server-side
- Offline conversions
- Delivery status and retries
A weekly marketing routine
Fifteen minutes on Monday morning.
- 1
Read the summary
The weekly report opens with an AI summary of what changed and why.
- 2
Check channel ROI
Compare spend and revenue per channel and campaign.
- 3
Look at cohorts
See which recent cohorts are on track to pay back.
- 4
Move budget
Shift spend, and let conversion sending teach the platforms.
Marketing questions
Anything else — open the chat in the corner and ask.