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Templates

10 industry templates, ready to install

Each template sets up the events, metrics, funnels, goals and dashboards an industry needs. Install in one click from the console, then change anything.

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  • One-click install
  • Edit anything
  • Event names you can reuse

E-commerce & retail

9
Events
14
Metrics
2
Funnels
2
Dashboards
Funnels
Purchase funnelSearch-to-purchase funnel
Goals
Purchase completedAdd to cart
Show all 9 events
searchview_itemadd_to_wishlistadd_to_cartremove_from_cartview_cartbegin_checkoutpurchaserefund
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B2B SaaS

13
Events
19
Metrics
3
Funnels
2
Dashboards
Funnels
Sign-up activation funnelTrial-to-paid funnelInvite funnel
Goals
Sign upTrial startedSubscription started
Show all 13 events
signed_uplogged_inonboarding_steponboarding_completefeature_usedinvite_sentinvite_acceptedtrial_startedsubscription_startedsubscription_upgradedpayment_succeededsubscription_cancelledsupport_ticket
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Content & media

12
Events
16
Metrics
3
Funnels
2
Dashboards
Funnels
Completion funnelSubscription funnelEngagement funnel
Goals
CompletionSubscriptionShare
Show all 12 events
searchcontent_viewcontent_progresscontent_completelikecommentsharefavoritefollowsubscribepaid_content_unlockunsubscribe
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Education

10
Events
16
Metrics
2
Funnels
1
Dashboards
Funnels
Enrollment funnelRenewal funnel
Goals
LeadAttended trial classEnroll
Show all 10 events
course_viewlead_submittrial_bookedtrial_attendedenrolllesson_attendedhomework_submittedrenewreferralrefund
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Finance

12
Events
14
Metrics
3
Funnels
2
Dashboards
Funnels
Account opening funnelDeposit-to-trade funnelInsurance funnel
Goals
Account openedFirst depositPolicy issued
Show all 12 events
product_viewrisk_assessmentaccount_open_stepkyc_resultaccount_openeddepositwithdrawtradequotepolicy_issuedrenewalclaim_submitted
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Gaming

14
Events
20
Metrics
3
Funnels
5
Dashboards
Funnels
New player funnelPurchase funnelRewarded video funnel
Goals
Character createdFirst purchase
Show all 14 events
create_rolerole_loginlevel_startlevel_completelevel_faillevel_upunlock_achievementearn_virtual_currencyspend_virtual_currencypurchasead_impressionad_rewarddesign_eventgame_error
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Lead generation

9
Events
14
Metrics
2
Funnels
1
Dashboards
Funnels
Lead conversion funnelAppointment-to-visit funnel
Goals
Lead submittedAppointmentDeal closed
Show all 9 events
lead_form_viewlead_submitconsult_startlead_qualifiedcallback_doneappointmentappointment_arriveddeal_closedlead_lost
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Healthcare

11
Events
17
Metrics
2
Funnels
1
Dashboards
Funnels
Visit conversion funnelFollow-up funnel
Goals
Online inquiryVisitPayment
Show all 11 events
service_viewarticle_readconsult_startappointment_bookedappointment_cancelledvisit_checkinpaymentrevisit_bookedfollowup_donerefundreview_submitted
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Real estate

10
Events
14
Metrics
2
Funnels
1
Dashboards
Funnels
Search-to-deal funnelReservation-to-contract funnel
Goals
Phone leadViewingContract signed
Show all 10 events
listing_viewlisting_favoritelead_submitconsult_startvisit_bookedvisit_donesubscribe_unitcontract_signeddeal_cancelledmortgage_calc
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Automotive

11
Events
15
Metrics
3
Funnels
1
Dashboards
Funnels
Purchase funnelOrder-to-delivery funnelService return funnel
Goals
Inquiry / leadTest driveVehicle delivered
Show all 11 events
model_viewconfigurator_usedquote_requesttest_drive_bookedstore_visittest_drive_doneorder_placedvehicle_deliveredorder_cancelledservice_bookedservice_done
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How it works

From template to data

  1. 1

    Install the template

    In the console, pick your industry.

  2. 2

    Send the events

    Use the template’s event names in your code — or map yours.

  3. 3

    Open the dashboards

    Funnels, goals and dashboards fill in as data arrives.

FAQ

Template questions

Anything else — open the chat in the corner and ask.

Can I use two templates?
Yes. Install several in one project; shared events are reused.
What if my events have different names?
Map them in the tracking plan or define virtual events — no code changes needed.
Are templates included in the Free plan?
Yes. Some features they use — such as apps or alerts — need a paid plan.

Start on the free plan.
Find your first clue today.

No credit card. Paste one snippet and your first visitors show up within minutes — humans and bots already told apart.

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