Traffic gets pricier every quarter. Know where every order came from.
From the ad click to the repeat order: which channels bring buyers, where checkout leaks, which products get viewed but not bought, and which customers come back.
- GMV, AOV and repeat rate
- Checkout funnel out of the box
- Conversions sent back to ad platforms
Where e-commerce growth leaks
Ad platforms over-claim
Meta, Google and TikTok each take credit for the same order, so ROAS looks better than your bank account.
Checkout loses people quietly
Carts fill up, payments don’t. Without the step-by-step funnel, nobody knows whether it is shipping, coupons or the payment form.
Repeat buyers are invisible
New-customer acquisition gets all the attention; the customers who come back — and why — rarely show up in reports.
The numbers an online store runs on
Calculated from your purchase and refund events — server-side, deduplicated by order number.
Three questions every store answers here
Each one uses features you already have once the template is installed.
Which channels bring buyers, not just clicks?
Ad clicks are recognised from their click IDs and joined to orders, so every channel shows revenue and ROI — and conversions go back to the ad platforms.
- Revenue and ROI per channel
- Four attribution models side by side
- Conversions sent back to 8 ad platforms
- 1Click ID capturedgclid · fbclid · ttclid
- 2Conversion happenspurchase · $74.6
- 3Sent back to the ad platformGoogle Ads · Meta CAPI
Where does checkout lose people?
The purchase funnel marks the biggest drop. Break it down by device and source, then watch the replays behind it.
- Product view, cart, checkout, payment
- Breakdown by device, source and country
- Replays and heatmaps on the leaking step
Who buys again — and when?
Repeat-purchase retention, time between orders and LTV by first channel tell you who to win back and what they are worth.
- Retention after the first order
- Order count distribution per customer
- LTV by acquisition cohort
| Product | Orders | Revenue |
|---|---|---|
| Serum 30ml | 184 | $7,360 |
| Night cream | 121 | $6,050 |
| Starter kit | 96 | $5,760 |
What the e-commerce template sets up
Events match the Commerce & Revenue module, so reports fill in as soon as orders arrive.
Events
9Funnels
2Goals & milestones
4Dashboards
2Send purchase and refund from your server with the order number as the dedupe key. Multi-store retailers can group events by store.
Help the shopper who is stuck at checkout
With AskCub, the same snippet shows you who is on the checkout page right now — where they came from, what is in their cart — and lets you offer help before they leave.
E-commerce questions
Anything else — open the chat in the corner and ask.