Illustrative scenario
Sign-up flow
Problem
Only 38% of people who start sign-up finish it.
Used
FunnelsSession replayForm errors
Example result
Replays showed the phone field rejecting spaces; after the fix, completion rose to 51%.
Behavior analytics
See every click — and every reason people leave
Events, funnels, retention and paths tell you where users drop. Heatmaps and session replays show you why. Autocapture means the data is there before you think to ask.
- Funnels from any events
- Heatmaps and session replay
- Autocapture with AI-named events
Heatmap · /checkout
ClicksScroll
Session replays · checkout drop-offs
iPhone · Safari
3m 12s
Android · Chrome
1m 48s
Mac · Chrome
0m 54s
iPad · Safari
2m 30s
The problem
You know the number dropped. You don’t know why.
01
No idea which step breaks
Sign-ups fell 20%. Was it the form, the pricing page or the email confirmation? Nobody can say.
02
Tracking is a project
Every new question needs a tracking plan, a developer sprint and two weeks of waiting for data.
03
Numbers without the story
A 46% drop-off rate is a fact, not an explanation. The reason is in what people actually did on the page.
Capabilities
Find the step, then see the reason
Quantitative reports to find where users struggle, qualitative tools to see why — on the same events.
01
Event analysis
Chart any events side by side, combine them with formulas such as purchases per sign-up, and break the result down by platform, source or any property.
- Plot several events or formulas together
- Split by any property you send
- Save it, share it, pin it to a dashboard
- Compare this period with the last on the same chart
ClueVideo plays rose 27% after the player moved above the fold
A · signup_completedB · purchaseB / ABy week
signup_completedpurchase
| Breakdown | A | B | B / A |
|---|---|---|---|
| iOS | 1,240 | 312 | 25.2% |
| Android | 980 | 201 | 20.5% |
| Web | 1,610 | 288 | 17.9% |
02
Funnels
Build a funnel from any events in any order. PathClue marks the biggest drop, shows the time between steps and lets you jump to the users who left.
- Any event as a step
- Breakdown by device, source, country and campaign
- Time to convert and the median path
ClueMobile checkout loses 2× more people than desktop
Checkout funnel
Last 30 daysAll devices
View product
2,400
Add to cart
1,248
−48%
Checkout
674
−46%
Paid
508
−25%
Overall conversion21.2%
Median time6m 40s
Biggest dropCheckout−46%
03
Retention
New-user retention by sign-up week, and feature retention: of the people who used a feature once, how many came back to it?
- Any start and return event
- Daily, weekly or monthly cohorts
- Feature retention and distribution
ClueUsers who invite a teammate in week one retain 2.1× better
Start · signup_completedReturn · any activityBy week
W0W1W2W3W4W5
W36100%52%41%36%31%27%W37100%55%44%38%33%W38100%57%46%40%W39100%61%49%
Feature retention · week 2
Export64%
Alerts48%
Share22%
04
Paths and journeys
Where people go after a page or event — and where they go before it. Spot loops, dead ends and the exits that matter.
- Paths from or to any page or event
- Exits highlighted
- Filter by segment or platform
Clue31% of visitors read the FAQ between pricing and sign-up
Paths from the home pageLast 30 days
05
Heatmaps and session replay
Click and scroll heatmaps on your real pages, and replays of the sessions behind a drop — tagged with rage clicks and form errors so you watch the right ones.
- Where clicks land and how far people read, per page and device
- Rage clicks and errors flagged inside replays
- From any funnel step straight into its replays
ClueRage clicks on the coupon field in 212 sessions
Heatmap · /checkout
ClicksScroll
Session replays · checkout drop-offs
iPhone · Safari
3m 12s
Android · Chrome
1m 48s
Mac · Chrome
0m 54s
iPad · Safari
2m 30s
06Pro and above
Autocapture and the AI event inbox
Clicks, form submits and page changes are captured automatically. AI groups them into candidate events with readable names; confirm them and they work in every report — including for past data.
- No tracking plan to start
- AI-named events you confirm in one click
- Virtual events and properties without code
Event inboxAI named · 4
click_pricing_ctaAI suggested2,310 / 7dConfirm
submit_signup_formAI suggested842 / 7dConfirm
view_checkout_stepConfirmed4,120 / 7d
toggle_billing_yearlyAI suggested618 / 7dConfirm
Need business data like order value? One line:
track('purchase', { value, currency })Use cases
Where teams use behavior analytics
Illustrative scenarios based on typical setups, not customer results.
Illustrative scenario
New feature launch
Problem
A new export feature shipped. Is anyone using it twice?
Used
EventsFeature retentionSegments
Example result
64% of first-time users came back to export in week two — and they renewed at a higher rate.
Illustrative scenario
Checkout drop-off
Problem
Checkout completion dropped after a redesign.
Used
FunnelsHeatmapsErrors
Example result
The heatmap showed clicks on a non-clickable coupon label; replays confirmed it. A fix recovered the drop.
FAQ
Behavior analytics questions
Anything else — open the chat in the corner and ask.
Do I need to plan my tracking first?
No. With autocapture on, clicks, form submits and page views are recorded from day one. Confirm the events you care about from the AI event inbox and add custom events only for business data such as order value.
Are heatmaps and session replay included?
Yes. Heatmaps work on your live website pages. Session replay is switched on per site with a sampling rate (10% by default); input values are masked by default and password fields are never recorded.
Can a funnel mix website and app events?
Yes. When users sign in on both, a funnel can start on the website and finish in the app or mini program.
How far back do confirmed events apply?
Events defined from autocaptured interactions apply to the interactions already stored, within the autocapture retention period of your plan.
Can I query the data with SQL?
Yes. Custom metrics can be defined with formulas or SQL, and the results appear in reports and dashboards like any other metric.