From the first course page to the renewal, see where learners come from and why they stay
Leads, trial lessons, enrolments, attendance and renewals in one place — with the channels and campaigns that bring learners who finish the course and sign up again.
- Enrolment funnel
- Attendance and renewals
- Referrals tracked
Where education growth leaks
Leads that never attend
Trial bookings look healthy, but no-shows mean sales calls chase people who were never coming.
Learners drift away mid-course
Attendance drops quietly; by renewal time the decision has already been made.
Channels judged on leads, not learners
The cheapest lead source often brings the learners who never enrol or renew.
The numbers an education team tracks
From the education template — from lead to renewal.
Three questions education teams answer here
Each one runs on the education template.
Which channels bring learners who enrol?
Judge every source by enrolments and renewals, not lead count — with click IDs, UTM and acquisition cohorts.
- Enrolments and revenue per channel
- Cohorts by first channel
- Payback per campaign
- Results broken down by course and city
| Cohort | Acquired | Paying | LTV · 90d | Payback |
|---|---|---|---|---|
| 2026-07 · Google | 1,920 | 14% | $41.2 | Day 38 |
| 2026-07 · Meta | 2,410 | 9% | $22.8 | Day 71 |
| 2026-07 · Newsletter | 640 | 21% | $58.6 | Day 12 |
| 2026-07 · TikTok | 1,130 | 5% | $9.4 | Not yet |
Where do trial learners drop?
The enrolment funnel from course page to trial to enrolment shows which step loses people — and how long each step takes.
- Course view → lead → trial → enrolment
- Time between steps
- Breakdown by course and channel
Who is likely to renew?
Attendance and homework activity per learner, grouped into segments, show who is on track and who needs a check-in.
- Weekly activity per learner
- Segments of at-risk learners
- Automation to notify the teacher
What the education template sets up
Learners and courses as subjects, with funnels for enrolment and renewal.
Events
10Funnels
2Goals & milestones
3Dashboards
2Install the template in one click from the console, then rename, add or remove anything.
Answer course questions while they browse
With AskCub, an AI agent answers schedule and price questions from your course pages and hands warm leads to an advisor with the conversation attached.
Education questions
Anything else — open the chat in the corner and ask.