Go beyond the numbers. Understand the people behind them.
Traffic, users, behavior, conversion and attribution — one platform that answers the five questions of growth. No tracking plan, no data team required.
Growth comes down to five questions
Each one has its own set of reports. Pick a question to jump to it.
Where do visitors come from?
Who are they?
What did they do?
Where do they convert or drop?
Is the ad spend worth it?
Where every visit came from — and where it went
Channels and sources sorted out for you, with AI assistants and bots kept separate from the people you want to reach.
- Channels, referrers, search terms and UTM campaigns
- ChatGPT, Perplexity, Claude and other AI assistants as their own source
- Ad clicks recognised automatically from 14 ad platforms
- Landing page conversion, entry and exit pages
- Human and bot traffic reported separately
| Landing page | Visitors | Conversion |
|---|---|---|
| /pricing | 9,120 | 6.1% |
| /case-studies | 4,310 | 4.8% |
| /blog/… | 12,930 | 1.9% |
From a visitor count to real people
Every person gets one profile — across devices, before and after they sign in.
- Profiles with a timeline across website, mini program and app
- Identity merging across devices and sign-in
- Segments and tags from rules that update automatically
- Account analytics for B2B teams
- Acquisition cohorts with retention, LTV and payback
- First visit09:12Google Ads → /pricing
- Signed up09:15Identified — anonymous history merged
- Opened mini programD+1 20:40From a shared card
- Installed the appD+9 12:03iOS · first purchase $64
- Repeat purchaseD+23 18:27Push campaign · $58
The payback curve groups users by the batch they were acquired in (acquisition cohort).
See every step — and where people stop
Six ways to look at behavior, all on the same events.
Funnels
Find the step that loses people — like the −46% at checkout — and how long each step takes.
Event analysis
Several metrics side by side, with formulas and breakdowns.
Retention
New-user and feature retention by week.
Paths
Sankey charts of where people go next.
Heatmaps
Clicks and scroll depth drawn over the real page.
Session replay
Watch what people actually did, with rage clicks and form errors marked.
Tracking is no longer a project
PathClue captures interactions from day one and AI turns them into named events. You confirm; your developers only add business data.
track('purchase', { value, currency })One board for acquisition, activation, retention and revenue
Set goals, follow the AARRR funnel and see how revenue and repeat purchases move.
Know where every ad dollar went and what it brought back
Compare channels by return, not by clicks, and send conversions back so the ad platforms optimise for buyers.
- Ad click IDs recognised automatically (14 platforms)
- 4 attribution models side by side
- Channel ROI quadrant
- Conversions sent back to ad platforms
- Campaign short links and campaign reviews
- 1Click ID capturedgclid · fbclid · ttclid
- 2Conversion happenspurchase · $74.6
- 3Sent back to the ad platformGoogle Ads · Meta CAPI
Click IDs and conversion sending across 14 ad platforms
Track referrals and commissions from partners and affiliates.
Let the data tell you when something’s off
PathClue watches your metrics and writes down what it finds, so you don’t have to check every report.
Anomaly alerts
A metric moves outside its normal range and you hear about it — by email, WeCom, DingTalk, Feishu or webhook.
Reports with an AI summary
Scheduled reports open with a short summary of what changed and why.
Ask in plain words, or through MCP
Ask the AI assistant a question, or query PathClue from Claude, Cursor and other AI tools.
Example clues for illustration.
Three platforms, one person
One project connects several data sources and keeps one definition of a user.
- Add websites, apps and mini programs to the same project
- One user definition across platforms
- A multi-platform overview and side-by-side comparison
Clear for beginners, deep for experts
Switch between them at any time — same data, different depth.
Simple mode
Five entry points with charts ready the moment you open them.
Pro mode
The full set of analysis models, formulas and SQL.
SELECT source, count(DISTINCT user_id) AS users,
countIf(event = 'purchase') / users AS cvr
FROM events WHERE ts > now() - INTERVAL 30 DAY
AND is_bot = 0
GROUP BY source ORDER BY cvr DESC| Source | Users | CVR |
|---|---|---|
| Newsletter | 2,140 | 7.9% |
| 18,420 | 4.1% | |
| ChatGPT | 6,830 | 5.6% |
Your data goes where you need it
Share it, export it, or pull it into your own tools.
Dashboards & sharing
Build dashboards and share them with a public link.
Data export
Export reports and data whenever you need them.
Open API
Read your data programmatically.
SQL metrics
Define custom metrics with SQL.
Webhooks
Push events and segment changes to your systems.
MCP server
Query PathClue from Claude, Cursor and other AI tools.
Lighter than a traditional product analytics platform
How PathClue compares on the points teams ask about most.
| Feature | PathClue | Product analytics platforms | Free general suites |
|---|---|---|---|
| Getting started without a tracking plan | Autocapture + AI-named events | Some offer autocapture | Basic auto-tracking |
| Analytics without cookies by default | Yes | Usually not | Usually not |
| Bot traffic shown as its own report | Yes | Usually not | Mostly filtered out |
| AI assistants as their own traffic source | Built in | Usually manual setup | Usually custom rules |
| Session replay and heatmaps | Yes | Often an add-on | Usually a separate tool |
| Private deployment option | Enterprise plan | Rarely | Rarely |
| Free plan | 500K events / month | Yes, with limits | Yes |
The two right-hand columns describe common practice for each type of tool; individual products differ, so check their own sites. Reviewed October 2026.
Start from one of 10 industry templates
Events, metrics and dashboards set up for how your industry measures success.
Solution pages for each industry are on the way; the templates are already in the product.
Data that has to stay in your own environment?
- Self-hosted deployment
- Higher volume
- Custom integrations
- Dedicated support