See where players quit, what they pay for and when they come back
From the first character to the first purchase: tutorial drop-off, level difficulty, virtual economy, payments and rewarded ads — with crashes and errors next to the levels they break.
- Tutorial and payment funnels
- Level difficulty and economy
- Crashes per level
Where games lose players
Players quit in the first hour
Most churn happens in the tutorial and first levels — but which level, and why?
Economy out of balance
Too much currency and nothing is worth buying; too little and players give up.
Crashes hidden in averages
A crash on one device model can wipe out a level’s retention while the overall crash rate looks fine.
The numbers a game team watches
From the gaming template — by level, version and channel.
Three questions game teams answer here
Each one runs on the gaming template.
Which level makes players quit?
The tutorial funnel and level win rates show where difficulty spikes. Break it down by device and version to separate design problems from bugs.
- Level start, complete and fail
- Win rate and fail/complete ratio
- Drop-off by device and version
What do payers have in common?
Payment funnels, payer segments and the levels where players first pay show what to offer — and when.
- First purchase funnel
- ARPU and ARPPU by cohort
- Rewarded-ad completion
- The level where most first purchases happen
| Cohort | Acquired | Paying | LTV · 90d | Payback |
|---|---|---|---|---|
| 2026-07 · Google | 1,920 | 14% | $41.2 | Day 38 |
| 2026-07 · Meta | 2,410 | 9% | $22.8 | Day 71 |
| 2026-07 · Newsletter | 640 | 21% | $58.6 | Day 12 |
| 2026-07 · TikTok | 1,130 | 5% | $9.4 | Not yet |
Is the game stable on every device?
Crashes and errors grouped by issue, with the device, OS and version they hit — next to the retention of those players.
- Crashes and ANRs by version
- Errors in game logic
- Affected players per issue
What the gaming template sets up
Players and roles as subjects, with level, economy and monetisation events.
Events
14Funnels
3Goals & milestones
2Dashboards
2Install the template in one click from the console, then rename, add or remove anything.
Support players without leaving the game page
AskCub gives web and mini-game players a chat window with an AI agent for account and payment questions, and hands harder cases to your team.
Gaming questions
Anything else — open the chat in the corner and ask.