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Content & media

Know which stories keep readers — and which turn them into subscribers

Read-through rate, engagement and subscriptions per article and series, the search terms and AI assistants that send readers, and the AI crawlers that read without sending anyone back.

  • Read-through and engagement
  • Subscription funnel
  • AI search and crawlers
Where growth leaks

Where content growth leaks

01

Page views say nothing about reading

A view counts the same whether someone read every line or bounced in four seconds.

02

AI search is changing traffic

Search clicks flatten while AI assistants cite your work. Few sites can see either side of that shift.

03

Readers rarely become subscribers

Without the path from first article to subscription, paywall changes are guesswork.

Key metrics

The numbers an editorial team uses

From the content & media template — per article, author, section and series.

Readers & viewsPer article and section
Read-through rateReaders who finish
EngagementLikes, comments, shares, saves
Follows & subscriptionsAnd the content that earned them
Subscription revenueAnd paid-content unlocks
Content decayArticles losing search traffic
How teams use it

Three questions editors answer here

Each one runs on the content & media template.

01

Which content keeps readers?

Read-through rate and time per article, by section, author and series — on human readers only, with crawlers removed.

  • Read-through funnel per article
  • Engagement per section and author
  • Content decay alerts
  • Subscriptions started from each article
ClueGuides are read to the end 2× as often as news posts
02

What does AI search do to us?

Visitors from ChatGPT, Perplexity and other assistants as their own source, next to the AI crawlers reading your archive — and the ratio between them.

  • AI referrals and landing articles
  • Crawl volume per AI company
  • robots.txt compliance
ClueAI assistants now send 7% of readers
03

Which path leads to a subscription?

Journey maps and funnels from first article to subscription show which series and how many visits it takes.

  • Subscription funnel
  • Visits before subscribing
  • Paid-content unlocks
Industry template

What the content & media template sets up

Content, readers and engagement events, with funnels for reading and subscribing.

Events

12
searchcontent_viewcontent_progresscontent_completelikecommentsharefavoritefollowsubscribepaid_content_unlockunsubscribe

Funnels

3
Read-through funnelSubscription funnelEngagement funnel

Goals & milestones

3
Read throughSubscribedShared

Dashboards

2
Content performanceSubscriptions & revenue

Install the template in one click from the console, then rename, add or remove anything.

Pair with AskCub

Answer readers where they read

AskCub adds a light chat window for subscription and account questions, with an AI agent that answers from your help pages.

FAQ

Content & media questions

Anything else — open the chat in the corner and ask.

How is read-through measured?
The template sends content_progress at reading milestones and content_complete at the end, so you see how far readers get, not just whether they opened the page.
Can I see AI crawlers reading my archive?
Yes, with server-side events or an access-log import — most crawlers don’t run JavaScript. Crawls are matched to AI companies next to the visitors their assistants send.
Will readers see yet another consent pop-up?
PathClue counts readers without cookies, so in most cases you don’t need one for PathClue.

Start on the free plan.
Find your first clue today.

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