Website analytics that only counts people
A good share of your traffic every day is crawlers, uptime checks and data-centre scripts. PathClue sets those aside first, then shows which channel the remaining people came from, which page made them hesitate and whether they converted. No cookies — so traffic trends survive a declined consent banner.
- No cookies
- Route changes recorded automatically
- Data within minutes
| Page | Views | Conversion |
|---|---|---|
| /pricing | 18,204 | 6.1% |
| /blog/ai-search | 12,930 | 2.4% |
| / | 41,200 | 3.9% |
Twelve reports, nothing to build first
The moment the snippet is in, every report starts filling. No event design, no custom dimensions, no waiting for a data team.
Further down: the bot and crawler ledger, sessions grouped by visitor, a live map, search performance, content decay alerts, crawl health and crawler rule checks.
The four places to look first each morning
The site right now, where traffic comes from, how content is doing, and the people behind it all.
Who is on the site this minute
Every visitor online: the page they’re on, the channel that brought them and how long they’ve stayed, refreshed every few seconds. Most useful during a sale, a release or the first hour of a campaign.
- Live visitor list and map
- Top pages, sources and regions in the last 30 minutes
- With AskCub, message a visitor who seems stuck
Who brought each visit
Search, social, ads, referrals and direct are counted separately, and visits from AI assistants such as ChatGPT and Perplexity get a channel of their own instead of disappearing into referrals. Ad links missing UTM tags are still recognised by their click IDs.
- Search terms, UTM campaigns and landing pages together
- Click IDs from 14 ad platforms recognised automatically
- Conversion rate next to every source
- A new source mid-session starts a new visit
| Landing page | Visitors | Conversion |
|---|---|---|
| /pricing | 9,120 | 6.1% |
| /case-studies | 4,310 | 4.8% |
| /blog/… | 12,930 | 1.9% |
Which pages pull their weight
Entry pages, exit pages, 404s and site search terms each get a table, and path rules group pages together. When an article’s search traffic starts sliding, content decay alerts tell you before it’s gone.
- Entry, exit and 404 reports
- Groups by rules such as /blog/* or /docs/*
- Decay alerts against the previous 90 days
- Site search terms — what visitors are looking for
| Page | Views | Entries | Exit rate |
|---|---|---|---|
| / | 41,200 | 28,310 | 38% |
| /pricing | 18,204 | 6,920 | 24% |
| /blog/ai-search | 12,930 | 10,880 | 71% |
| /docs/install | 8,410 | 3,020 | 19% |
| /404 | 1,126 | 1,126 | 64% |
Every visit from the same person
All of one visitor’s visits on a single line: how they first found you, what they read the second time, which visit ended in a purchase. It explains how conversions happen far better than a total.
- New or returning, visit number, route taken
- Device, region and network type (home, mobile, data centre)
- One click to the full user profile
- 1
Visit 1 · Google · “web analytics”New//blog/ai-search2m 41s
- 2
Visit 2 · NewsletterReturning/pricing/case-studies4m 02s
- 3
Visit 3 · DirectSigned up/pricing/register1m 18s
Bots get their own ledger
Search engines, AI crawlers, uptime scripts and data-centre traffic are identified with 197+ rules across 5 layers and counted separately. Bounce and conversion rates on your overview are divided by people.
- Separate reports for search engines and AI crawlers
- Data-centre and cloud networks flagged on every session
- Conversion rates without the noise
| Metric | Mixed | Humans only |
|---|---|---|
| Bounce rate | 61% | 44% |
| Conversion | 2.6% | 3.8% |
| Avg. visit | 0m 52s | 1m 37s |
When conversion drops, rule these out first
Did pages get slower or start throwing errors? Did search rankings slip? The data for both sits next to your traffic, so there’s no second tool to cross-check.
Speed, errors and uptime
LCP, INP and CLS from real visitors, your slowest pages, and script, resource and API errors grouped by message. If the site goes down, uptime monitoring tells you straight away.
- P75 load metrics by page and device
- Grouped errors with affected pages and browsers
- Uptime monitoring and alerts
Search performance and decay
Connect your search console data and each page shows its queries, clicks, impressions and average position next to the visits and conversions it brings. Plus a decay list sorted by visits lost.
- Queries and position by page
- On-site conversion next to search clicks
- Decay list sorted by loss
| Query | Clicks | Avg. position |
|---|---|---|
| web analytics | 1,284 | 4.2 |
| cookieless analytics | 612 | 2.8 |
| ga4 alternative | 540 | 6.1 |
| utm builder | 402 | 3.4 |
Numbers to those who need them, access to those who should have it
Read-only links for clients, reports in the team chat, colleagues signed in with the right role. No more screenshot decks.
Read-only sharing
A read-only link for clients or the whole company, with an optional password and chosen modules. Remove PathClue branding from VIP 1.
Scheduled reports
Daily, weekly or monthly reports to email or team chat, opening with a short summary of what changed.
Alerts
Traffic drops, error spikes or downtime, sent by email, WeCom, DingTalk, Feishu or webhook.
Export and API
Export any table as CSV or XLSX, or pull data into your own systems through the API.
Members and roles
Invite colleagues per project as owner, admin, analyst or viewer, and limit someone to part of the data.
Date annotations
Mark releases, campaigns and incidents on the trend chart, so the bumps still make sense months later.
How it compares for a website
The points website owners ask about most.
| Feature | PathClue | Free general suites | Lightweight privacy analytics |
|---|---|---|---|
| No cookies for analytics by default | Yes | Usually required | Yes |
| Bot and crawler traffic as its own report | Yes | Mostly filtered out | Mostly filtered out |
| AI assistants as their own traffic source | Built in | Usually custom rules | Usually shown as referrers |
| Real-time visitor list | Yes | Usually totals only | Usually totals only |
| Funnels and retention | Yes | Yes | Some have funnels only |
| Session replay and heatmaps | Yes | Usually a separate tool | Usually not |
| Apps and mini programs in the same project | Yes | Depends on the platform | Usually not supported |
| Free plan | Free for good | Yes | Mostly trials |
The two right-hand columns describe common practice for each type of tool; individual products differ, so check their own sites. Reviewed October 2026. The comparison pages go into each type in detail.
About website analytics
Anything else — open the chat in the corner and ask.
What’s the biggest difference from the usual free analytics tools?
Will it slow my site or hurt SEO?
defer and sends data in the background without blocking rendering. The performance report shows real load data, and in normal use you won’t see a difference.Do I still need a cookie banner?
Do single-page apps need extra code?
#/) needs one extra attribute on the script.