See who comes back — and reach the ones who won’t
Retention by cohort and by feature shows what keeps users; segments catch the ones drifting away; automation reaches them before they are gone.
- Cohort and feature retention
- At-risk segments
- Automation to reach them
Questions that keep users
From the curve to the person.
Which features bring people back?
Feature retention shows which features are habits.
Who is about to leave?
Segments such as “paying, inactive 14 days” keep themselves current.
Keep more of the users you win
Measure, find, reach.
Retention curves
By sign-up week and by feature, for website, app and mini program.
- Any start and return event
- Daily, weekly, monthly
- Feature retention
At-risk segments
Behaviour-based segments catch users going quiet, and update themselves.
- Dynamic segments
- Profiles with full history
- Account health
Automated win-back
When a user enters an at-risk segment, notify the team or send a webhook to your CRM.
- Segment-enter triggers
- Webhook, IM, tag
- Rate limits
A retention routine
Weekly.
- 1
Read the curve
Is the newest cohort above or below the last?
- 2
Find the habit
Which feature do retained users share?
- 3
Review at-risk users
Check the segment and the rule’s outcomes.
- 4
Nudge the habit
Point new users to that feature earlier.
Retention questions
Anything else — open the chat in the corner and ask.