Start with one line of code. Add every platform when you’re ready.
Paste the snippet on your website and data arrives in minutes. Add an SDK for your app or mini program, send server events from your backend, or import files and access logs — all into the same project.
- ~2 KB script
- 10+ SDKs
- Autocapture with AI naming
<!-- PathClue · paste before </head> --> <script defer src="https://static.pathclue.com/client.js" data-site="YOUR_SITE_KEY"></script>
track('purchase', { value, currency })Four ways to get data in
Use one or all of them — everything lands in the same project and the same user profiles.
Web snippet
One script tag for any website or single-page app. Pageviews, clicks, scroll and forms are recorded automatically.
App & mini-program SDKs
Native and cross-platform SDKs record sessions, screens, crashes and custom events.
Server-side events
Send orders, subscriptions and anything that happens off the page from your backend through the event API.
Import
Import events or user properties from CSV, or visits from Nginx / Apache access logs.
Tracking, without the tracking project
Autocapture records interactions from day one; AI turns them into events; the tracking plan keeps everything tidy.
Autocapture and the AI event inbox
Clicks, form submits and page changes are captured automatically. AI groups them into candidate events with readable names — confirm in one click and they work everywhere, including for interactions already stored.
- No tracking plan to start
- AI-named candidate events
- Virtual events and properties defined without code
track('purchase', { value, currency })Tracking plan and data quality
Document the events and properties you expect. PathClue checks incoming data against the plan and flags unplanned events, wrong types and missing properties — before they break a report.
- Events and properties with owners and descriptions
- Data-quality checks on incoming data
- Dimension tables to enrich events with your own data
| Event | Status | Last 7 days |
|---|---|---|
| signup_completed | In plan | 2,140 |
| purchase | In plan | 512 |
| add_to_cart | In plan | 1,248 |
| AddToCart | Not in plan | 37 |
Every platform, one project
Each SDK records the essentials automatically; custom events take one line.
Web
App
Mini program
Server
Light by design
Analytics should never be the reason a page is slow.
~2 KB
The website script, gzipped. Extras such as session replay load only when switched on.
Never blocks
Loads with defer and sends in the background, so rendering is never held up.
Batched
Events are batched and sent when the page is hidden, so nothing is lost on exit.
Privacy first
No cookies by default, IPs never stored, Do Not Track and GPC honoured.
Data collection questions
Anything else — open the chat in the corner and ask.