Find the step where applicants give up — from sign-up to first deposit
Account opening, KYC, first deposit and trading, or quote to policy and renewal — see where applicants drop, which channels bring funded customers, and keep personal data out of analytics.
- Account-opening funnel
- Deposits and trading
- PII stripped at collection
Where financial products lose applicants
Applications abandoned at KYC
Document upload and identity checks lose people, but the drop hides inside a multi-step form.
Opened, never funded
Accounts get opened and stay empty; the channels that bring funded customers look the same as those that don’t.
Privacy is not optional
Analytics must never become a store of personal or financial data.
The numbers a financial product team watches
From the finance template — for brokerage, banking and insurance.
Three questions finance teams answer here
Each one runs on the finance template.
Which application step loses people?
Each step of account opening — form, documents, KYC, approval — as its own funnel step, with time between steps and the replays behind the drop.
- Step-by-step account opening
- Time between steps
- Replays with inputs masked
Which channels bring funded customers?
Compare channels by first deposits and trading activity, not sign-ups — by acquisition cohort.
- Deposit rate per channel
- Cohorts by first channel
- Payback per campaign
- Contact details encrypted or dropped
| Cohort | Acquired | Paying | LTV · 90d | Payback |
|---|---|---|---|---|
| 2026-07 · Google | 1,920 | 14% | $41.2 | Day 38 |
| 2026-07 · Meta | 2,410 | 9% | $22.8 | Day 71 |
| 2026-07 · Newsletter | 640 | 21% | $58.6 | Day 12 |
| 2026-07 · TikTok | 1,130 | 5% | $9.4 | Not yet |
How do we keep personal data out?
Personal data is stripped from events at collection, contact fields in profiles are encrypted or not stored, and roles control who can see what.
- PII stripping at the collector
- Encrypted or dropped contact fields
- Audit log for every export
What the finance template sets up
Account, deposit, trading and insurance events with the funnels between them.
Events
12Funnels
3Goals & milestones
3Dashboards
2Send deposits, trades and policies from your server. Never send account numbers or personal data — use internal IDs.
Answer applicants mid-application
AskCub shows which applicants are stuck on a step right now; sensitive data typed into chat is masked automatically.
Finance questions
Anything else — open the chat in the corner and ask.