Channels, search terms, UTM campaigns, AI assistants and ad clicks, each with the conversions and revenue they brought — counted on real people, not crawlers.
| Landing page | Visitors | Conversion |
|---|---|---|
| /pricing | 9,120 | 6.1% |
| /case-studies | 4,310 | 4.8% |
| /blog/… | 12,930 | 1.9% |
“Referral” hides ChatGPT, newsletters and partner sites; three spellings of one UTM source split the numbers three ways.
Visitors from AI assistants are growing fast, but most tools file them under generic referrals — so nobody sees the trend.
Search bots, AI crawlers and monitors add visits that never convert, dragging every rate down.
Each source shows visitors, conversion and revenue side by side, so you can stop arguing about traffic and talk about results.
Campaigns grouped by utm_campaign, source and medium, with sessions, conversion and revenue. Channel rules match on UTM values, referring domain or click ID, so “Facebook”, “facebook” and “fb” land in one channel.
| Campaign | Sessions | Conversion | Revenue |
|---|---|---|---|
| autumn_sale · email | 6,420 | 5.9% | $9,860 |
| autumn_sale · meta | 4,980 | 2.1% | $3,120 |
| webinar_oct · linkedin | 1,310 | 7.4% | — |
| brand · google | 3,770 | 4.4% | $6,240 |
ChatGPT, Perplexity, Claude, Gemini and Copilot each appear as their own source, with landing pages and conversion — next to the AI crawlers reading your content.
Click IDs such as gclid, fbclid and ttclid are read from the landing URL for 14 ad platforms, so paid visits are labelled even when UTM tags are missing.
Which first pages turn visitors into sign-ups and orders, broken down by the source that sent them.
| Page | Views | Entries | Exit rate |
|---|---|---|---|
| / | 41,200 | 28,310 | 38% |
| /pricing | 18,204 | 6,920 | 24% |
| /blog/ai-search | 12,930 | 10,880 | 71% |
| /docs/install | 8,410 | 3,020 | 19% |
| /404 | 1,126 | 1,126 | 64% |
Bots and crawlers are identified with 197+ rules and kept out of every traffic report, so a jump in visits means a jump in people.
Illustrative scenarios based on typical setups, not customer results.
Paid search looks like the top channel, but nobody knows what organic actually converts.
Organic search converted at 4.4% vs 2.1% for paid on the same pages; part of the budget moved to content.
Blog traffic from Google is flat; is AI search taking it or adding to it?
ChatGPT and Perplexity sent 9% of blog visits, mostly to three comparison posts — which got refreshed first.
An autumn sale ran on email, Meta and TikTok with inconsistent UTM tags.
After one channel rule merged three spellings of “facebook”, email turned out to bring 3× the revenue per visit of Meta.
Anything else — open the chat in the corner and ask.
utm_term and your site search terms. Connect Google Search Console, Bing Webmaster Tools or Baidu to get full search queries.No credit card. Paste one snippet and your first visitors show up within minutes — humans and bots already told apart.