From the configurator to the test drive, see which channels bring buyers to the showroom
Model views, configurator sessions, quote requests, test-drive bookings, orders, deliveries and service visits — joined to the campaigns that started them.
- Purchase and test-drive funnels
- Dealer-level breakdowns
- After-sales revisits
Where automotive marketing leaks
Leads go to dealers and disappear
Quote requests and test-drive bookings are handed off, and the outcome never comes back to marketing.
Configurator data unused
Thousands configure a car online; few teams know which models, trims and prices lead to a visit.
After-sales is a separate world
Service bookings drive repeat revenue but are tracked apart from the buying journey.
The numbers an automotive team watches
From the automotive template — from interest to delivery and service.
Three questions automotive teams answer here
Each one runs on the automotive template.
Which campaigns bring test drives and orders?
Import dealer outcomes and every campaign shows test drives and orders, not just form fills — and the results go back to the ad platforms.
- Test drives and orders per channel
- Dealer outcomes imported
- Conversions sent back to ad platforms
What does the configurator tell us?
Which models, trims and price ranges people configure — and which configurations lead to a quote request or test drive.
- Configurator events with model and trim
- Configurator to quote funnel
- Breakdown by region and device
- Trims people build but never request a quote for
| Breakdown | A | B | B / A |
|---|---|---|---|
| iOS | 1,240 | 312 | 25.2% |
| Android | 980 | 201 | 20.5% |
| Web | 1,610 | 288 | 17.9% |
Which dealers convert?
Group events by dealer to compare test-drive show-up, orders and deliveries — and follow service revisits after delivery.
- Dealer ranking by conversion
- Delivery and cancellation rates
- After-sales revisit funnel
| Account | Active users | Key events | Health |
|---|---|---|---|
| Northwind Ltd | 42 | 1,284 | Healthy |
| Acme Studio | 17 | 512 | Healthy |
| Blue Harbor | 9 | 61 | At risk |
| Kite & Co | 5 | 140 | Watch |
What the automotive template sets up
Buyers and dealers as subjects, with funnels for buying and after-sales.
Events
11Funnels
3Goals & milestones
3Dashboards
2Install the template in one click from the console, then rename, add or remove anything.
Book the test drive in the chat
AskCub greets buyers on model and configurator pages, answers spec questions with AI and passes serious buyers to the nearest dealer team.
Automotive questions
Anything else — open the chat in the corner and ask.