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Real estate

From the listing to the signed contract, see which channels bring real buyers

Listing views, saves, enquiries, booked and completed viewings, reservations and contracts — joined to the channels and campaigns that started them.

  • Enquiry-to-contract funnel
  • Listing performance
  • Offline deals imported
Where growth leaks

Where property marketing leaks

01

Calls that lead nowhere

Portals and ads bring enquiries, but few turn into viewings — and the reasons stay with the sales team.

02

Listing performance is a guess

Which listings get saved, enquired about and visited? Most sites only know page views.

03

The deal happens offline

Contracts are signed in the office, so the ad that started it never gets credit.

Key metrics

The numbers a property team watches

From the real estate template — from listing to contract.

Listing viewsAnd saves per listing
EnquiriesEnquiry rate per listing
ViewingsBooked and completed
Reservations & contractsAnd contract value
CommissionRevenue per deal
Mortgage calculatorUsage as a buying signal
How teams use it

Three questions property teams answer here

Each one runs on the real estate template.

01

Which channels bring buyers who sign?

Import contracts from your CRM and every channel shows viewings and signed deals — not only enquiries.

  • Contracts per channel
  • Offline conversions from CSV
  • Conversions sent back to ad platforms
02

Which listings work?

Views, saves, enquiries and viewings per listing and area, so you know which to promote and which to re-price.

  • Listing ranking by enquiry rate
  • Saves as a demand signal
  • Breakdown by area and price band
  • Listings viewed often but never enquired about
ClueListings with a floor plan get 2.3× more enquiries
03

Who is ready to visit?

Segments of high-intent buyers — repeat visits, saves, mortgage calculator use — notify the agent the moment they qualify.

  • High-intent segments
  • Automation to IM and webhook
  • Buyer profile with full history
Industry template

What the real estate template sets up

Buyers and listings as subjects, with funnels from search to contract.

Events

10
listing_viewlisting_favoritelead_submitconsult_startvisit_bookedvisit_donesubscribe_unitcontract_signeddeal_cancelledmortgage_calc

Funnels

2
Search to contractReservation to contract

Goals & milestones

3
EnquiryViewingContract signed

Dashboards

2
Listings & enquiriesViewings & deals

Install the template in one click from the console, then rename, add or remove anything.

Pair with AskCub

Book the viewing while they’re still on the listing

AskCub greets buyers on listing pages, answers basics with AI and passes them to an agent with the listing and their history attached.

FAQ

Real estate questions

Anything else — open the chat in the corner and ask.

Can signed contracts be tied back to the first ad?
Yes. Import contracts with the lead or user ID and they join the buyer’s profile, crediting the channel that brought them.
Can we track mini-program listings too?
Yes. WeChat and other mini programs can be added as data sources on Pro and above.
Do you track listing performance per agent or branch?
Send the agent or branch as an event property or group and break down any report by it.

Start on the free plan.
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