Selling in many markets? See what works in each one.
Country by country: where visitors come from, which markets convert, how much of your traffic is bots, what AI assistants send you, and whether ads pay back in each region.
- Country and language breakdowns
- Bots and data-center traffic labelled
- Cookieless, with EU / UK presets
What makes cross-border analytics hard
Bots from everywhere
Data-center traffic and scrapers hit global sites hardest, inflating visits from countries that never buy.
Different privacy rules per market
EU, UK, California and China each expect something different from your analytics — and consent banners cost data.
One average hides every market
A 2.5% conversion rate means little when Germany converts at 4.9% and another market at 0.6%.
The numbers that tell markets apart
Every report can be broken down by country, language and currency.
Three questions cross-border teams answer here
Use the e-commerce template and add country breakdowns to every report.
Which countries actually convert?
Conversion, revenue and AOV by country and language — on human traffic only, so markets flooded with bots don’t distort the ranking.
- Country × source breakdowns
- Revenue and AOV per market
- Network type on every session
Is AI search sending buyers?
ChatGPT, Perplexity and other assistants appear as their own source, with landing pages and conversion — next to the AI crawlers reading your product pages.
- Visitors and conversion per AI assistant
- Pages AI sends people to
- Crawl activity by AI company
Do ads pay back in each market?
Click IDs from 14 ad platforms, spend by campaign and payback by acquisition cohort — filtered to one country at a time.
- ROI per market and campaign
- Payback day per cohort
- Conversions sent back per platform
- Currency converted to your base currency
| Cohort | Acquired | Paying | LTV · 90d | Payback |
|---|---|---|---|---|
| 2026-07 · Google | 1,920 | 14% | $41.2 | Day 38 |
| 2026-07 · Meta | 2,410 | 9% | $22.8 | Day 71 |
| 2026-07 · Newsletter | 640 | 21% | $58.6 | Day 12 |
| 2026-07 · TikTok | 1,130 | 5% | $9.4 | Not yet |
Start from the e-commerce template
Cross-border stores use the e-commerce template; add country and currency to your events.
Events
5Funnels
2Goals & milestones
3Dashboards
2Apply a regional privacy preset — CNIL, UK, German DSK or GDPR full consent — per site from the compliance center.
Talk to visitors in their own language
AskCub translates both ways: the visitor writes in German, your team replies in English or Chinese, and each side reads their own language.
Cross-border questions
Anything else — open the chat in the corner and ask.