Know what users do — and why they stop
Activation funnels, feature retention and paths show where users struggle; heatmaps and replays show why. Autocapture means the data is there before you ask.
- Funnels from any events
- Replays behind every drop
- Autocapture with AI naming
What product teams ask every sprint
Answers without a tracking ticket.
Where do new users drop during onboarding?
Build a funnel from any events and see the step with the biggest drop.
Is anyone using the new feature twice?
Feature retention shows who came back to it in week two.
Why did they leave?
Replays and heatmaps of the step where people stop — rage clicks and errors flagged.
Which users are most engaged?
Segments on behaviour update themselves and work in every report.
What do people do after this page?
Paths from or to any page or event, with exits highlighted.
Is the product getting healthier?
One health score from adoption, stickiness and growth.
Find the step, then see the reason
Quantitative and qualitative on the same events.
Funnels and retention
Any event as a step, broken down by platform, version or segment. Retention by sign-up week and per feature.
- Any order, any events
- Time between steps
- Feature retention
Replays and heatmaps
Jump from a funnel step to the replays behind it, tagged with rage clicks and form errors. Heatmaps on your live pages.
- Replays tagged automatically
- Click and scroll maps
- Inputs masked by default
Tracking that keeps up
Autocapture records interactions from day one; AI suggests named events you confirm in one click — and they apply to past data.
- AI event inbox
- Virtual events without code
- Tracking plan and data quality
track('purchase', { value, currency })From release to learning
A loop for every feature you ship.
- 1
Annotate the release
Mark it on every chart so changes explain themselves.
- 2
Watch adoption
Track the feature’s events and first-week usage.
- 3
Check retention
Do people come back to it in week two?
- 4
Watch replays
See the sessions where people got stuck.
Product team questions
Anything else — open the chat in the corner and ask.