Goal: improve conversion
Find the step where people give up — and fix it
Funnels show where visitors drop; replays, heatmaps, errors and Web Vitals show why. Then act: alerts, segments and a chat with the visitor who is stuck.
- Funnels from any events
- Replays and heatmaps
- Errors and Web Vitals
Checkout funnel
Last 30 daysAll devices
View product
2,400
Add to cart
1,248
−48%
Checkout
674
−46%
Paid
508
−25%
Overall conversion21.2%
Median time6m 40s
Biggest dropCheckout−46%
Questions you answer
Questions that lift conversion
From the drop to the reason.
06
Can we help the visitor who is stuck?
See who is on the page now and start a chat through AskCub.
How it works
From drop to fix
Every tool works on the same events.
01
Find the step
Funnels from any events, broken down by device, source, country and campaign, with time between steps.
- Biggest drop highlighted
- Breakdowns
- Median path
ClueCheckout step 3 loses 46%, mostly on mobile
Checkout funnel
Last 30 daysAll devices
View product
2,400
Add to cart
1,248
−48%
Checkout
674
−46%
Paid
508
−25%
Overall conversion21.2%
Median time6m 40s
Biggest dropCheckout−46%
02
See the reason
Replays and heatmaps of the dropping step, tagged with rage clicks and errors.
- Replays from a funnel step
- Heatmaps
- Form errors
ClueRage clicks on the coupon field in 212 sessions
Heatmap · /checkout
ClicksScroll
Session replays · checkout drop-offs
iPhone · Safari
3m 12s
Android · Chrome
1m 48s
Mac · Chrome
0m 54s
iPad · Safari
2m 30s
03
Rule out speed and errors
Web Vitals and grouped errors per page — the usual suspects behind a sudden drop.
- LCP, INP, CLS
- Errors by message
- Uptime checks
ClueMobile checkout LCP is 4.1 s, twice the desktop figure
Web Vitalsp75
LCP1.8sGood
INP140msGood
CLS0.14Needs work
Slowest pages
/checkout3.9s
/search3.1s
ErrorsLast 7 days
JS312
TypeError: Cannot read properties of null (reading 'price')
/checkout
Resource58
GET /static/app.4f2c.js 404
/pricing
API41
POST /api/coupon 500
/checkout
JS17
ChunkLoadError: Loading chunk 7 failed
/docs
Uptime · 99.98%
Workflow
A conversion sprint
One step at a time.
- 1
Pick the funnel
Use your template’s funnel or build one.
- 2
Find the biggest drop
Break it down by device and source.
- 3
Watch ten replays
Note what goes wrong.
- 4
Fix and annotate
Ship, mark the release and watch the funnel.
FAQ
Conversion questions
Anything else — open the chat in the corner and ask.
Is session replay on by default?
No. Switch it on per site and choose a sampling rate; inputs are masked by default.
Can a funnel span website and app?
Yes, when users sign in on both.
How many funnels can I create?
It depends on the plan — see pricing for the limits.