Each person gets one profile covering your site, app and mini program, with every visit in order. Group them into segments that update themselves and follow each acquisition cohort to payback.
You know you had 48,000 visitors. You can’t open one of them and see what they did.
The same customer on a laptop, a phone and in your mini program shows up as three users.
Every “who are our best customers?” question becomes an export, a VLOOKUP and a list that is outdated by Monday.
Profiles, identity, segments, accounts and cohorts — the pieces that turn traffic into customers you understand.
Open any visitor or user and see every visit, page, event and order in order, with the source of their first visit and the device they used.
Call login() with your user ID and the anonymous devices of the same person merge into one profile — website, app and mini program — with their history from before sign-in kept.
Build segments from behaviour and properties — visited three times, added to cart twice, never purchased — and they update themselves. Use them in every report, alert and automation.
Roll users up to the company they belong to. See active users, key events and health per account, and spot the accounts going quiet.
| Account | Active users | Key events | Health |
|---|---|---|---|
| Northwind Ltd | 42 | 1,284 | Healthy |
| Acme Studio | 17 | 512 | Healthy |
| Blue Harbor | 9 | 61 | At risk |
| Kite & Co | 5 | 140 | Watch |
Group users by when and where they were acquired, then follow each cohort: how many paid, what they are worth after 30, 60 and 90 days, and on which day the channel paid back.
| Cohort | Acquired | Paying | LTV · 90d | Payback |
|---|---|---|---|---|
| 2026-07 · Google | 1,920 | 14% | $41.2 | Day 38 |
| 2026-07 · Meta | 2,410 | 9% | $22.8 | Day 71 |
| 2026-07 · Newsletter | 640 | 21% | $58.6 | Day 12 |
| 2026-07 · TikTok | 1,130 | 5% | $9.4 | Not yet |
Illustrative scenarios based on typical setups, not customer results.
The team wants to find more customers like its top 10% — but nobody knows what they have in common.
Top customers mostly came from the newsletter and used the mobile app within a week; onboarding now pushes the app earlier.
Subscribers cancel without warning; by the time anyone notices, it is too late.
Paying users inactive for 14 days now enter a segment that sends a webhook to the CRM, which starts a check-in email.
Meta brings the cheapest sign-ups, but are they worth anything?
Meta cohorts paid back on day 71, Google on day 38; the cheaper channel was the more expensive one.
Anything else — open the chat in the corner and ask.
login() with your own user ID; PathClue links the devices to one profile and keeps the anonymous history from before sign-in.No credit card. Paste one snippet and your first visitors show up within minutes — humans and bots already told apart.