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For founders

The state of your business on one board — without a data team

Acquisition, activation, revenue and retention side by side, a weekly email that tells you what changed and why, and an assistant you can ask in plain words.

  • AARRR board
  • Weekly AI summary
  • Ask in plain words
Questions you answer

What founders want to know

Without building a dashboard.

01

How are we doing this month?

The growth board shows every AARRR stage with its trend.

02

What changed this week?

A weekly report opens with an AI summary of the biggest movers.

03

Why did sign-ups drop?

Ask the assistant; it answers with the chart and the reason.

04

Which channels are worth funding?

Payback by acquisition cohort shows which spend returns.

05

Is the product getting healthier?

A health score from adoption, stickiness and growth.

06

Are we compliant?

Cookieless by default, regional presets and an audit log.

How it works

Leadership-level answers

Built so you don’t need a data team to get them.

01

The growth board

Acquisition, activation, retention, revenue and referral, each with its trend — plus GMV, average order value and repeat rate.

  • AARRR with trends
  • Revenue metrics
  • Industry templates
02

A weekly email worth opening

Scheduled reports open with a short AI summary of what changed and why, followed by the numbers.

  • AI summary first
  • Pick the metrics
  • Send to the whole team
03

Ask in plain words

Ask a question; get the chart, the reason and a suggested next step. Or ask from Claude or Cursor through MCP.

  • English or Chinese
  • Explains what drove a change
  • MCP for your AI tools
ClueSign-ups fell 31% — mobile visitors on the new pricing page
Workflow

Set up once

About an hour, then it runs.

  1. 1

    Install

    Your team adds the snippet and a purchase event.

  2. 2

    Pick a template

    Install your industry template for goals and dashboards.

  3. 3

    Schedule the report

    A weekly email with an AI summary to the leadership team.

  4. 4

    Ask when curious

    Use the assistant for anything the report doesn’t answer.

FAQ

Founder questions

Anything else — open the chat in the corner and ask.

Do we need a data analyst?
No. Reports, templates and the AI assistant are built for teams without one. Analysts get SQL and formulas when you hire one.
What does it cost to start?
Nothing. The Free plan covers websites; paid plans start at $9 a month.
Is it safe for investor-facing numbers?
Numbers come from your own events with bots removed, so they reflect real customers. For revenue, send purchases from your server.

Start on the free plan.
Find your first clue today.

No credit card. Paste one snippet and your first visitors show up within minutes — humans and bots already told apart.