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Behavior analytics · Funnels

Find the step where people leave

Build a funnel from any events in any order. PathClue marks the biggest drop, shows the time between steps and takes you to the people — and replays — behind it.

  • Any event as a step
  • Breakdown by source and device
  • Website, app and mini program

Free includes 3 funnels, Pro 20, VIP unlimited.

What you get

More than a conversion rate

A funnel should tell you where to look next. Every step links to the people behind it.

  • Biggest drop highlighted

    The step with the worst loss is marked, with the time people take between steps.

  • Breakdowns

    Compare device, source, country or campaign to see which group the drop comes from.

  • From step to people

    Open the users who dropped, save them as a segment or watch their session replays.

  • Across platforms

    When users sign in, one funnel can start on the website and finish in the app or mini program.

How it works

Build a funnel in a minute

  1. 1

    Pick the steps

    Choose events or pages — from a template, autocapture or your own events.

  2. 2

    Set the window

    Decide how long people have to complete it.

  3. 3

    Break it down

    Split by device or source and open the people who left.

Questions it answers

What funnels answer

01

Where does checkout lose people?

See the step, the share lost and how long people hesitate first.

02

Is mobile worse?

A device breakdown shows whether the drop is everywhere or on one platform.

03

Did the new sign-up form help?

Compare the funnel before and after the release.

FAQ

Funnel analysis questions

Anything else — open the chat in the corner and ask.

Can steps be any event?
Yes — pages, custom events, autocaptured clicks or virtual events, in any order.
How many funnels can I save?
3 on Free, 20 on Pro, unlimited on VIP plans.
Can I see why people dropped?
Open the step to see the people, their paths and their session replays (replay is switched on per site).

Start on the free plan.
Find your first clue today.

No credit card. Paste one snippet and your first visitors show up within minutes — humans and bots already told apart.