Blog category
Product analytics
Funnels, retention and paths: finding the step where people give up and the habit that keeps them.
Product analytics
Product analytics6 min read
Reading retention curves: plateaus, cliffs and bounces
Some people look at a retention table and see product direction; others see a wall of percentages. Four common shapes, and the question to ask after each one.
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Product analytics5 min read
Building your first funnel: a sign-up flow, step by step
Many teams' first funnel has a dozen steps and shows nothing. Using a SaaS sign-up flow, here's how to pick steps, set the window, and what to do once you've found the problem.
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