Blog category
Analytics basics
Visitors, sessions, sources and the numbers behind them — what they mean and where they mislead.
Analytics basics
Analytics basics3 min read
How ad clicks without UTM tags still get recognised
Ad platforms add a string of parameters to landing URLs on their own. Understand them and you'll see why "direct" traffic sometimes hides paid clicks — and how to get them back.
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Analytics basics4 min read
A high bounce rate isn't always bad: two kinds of bounce
The same 70% bounce rate can be perfectly healthy on a blog and money down the drain on a landing page. Tell the two apart before you try to fix anything.
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