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Website analytics
How sources, bots, visitor metrics and page performance are counted.
Articles in Website analytics
How sources and channels are classifiedThe rules behind search, paid, social, AI assistants and direct traffic — and why channel rows can add up to more than your total visitors.How bots and AI crawlers are identifiedWhy bots stay out of your human reports, what the bot report shows, and which crawlers the page script alone can't see.How visitors, sessions and bounce rate are calculatedThe definition behind every number in the reports, and the three misunderstandings that come up most when reconciling.Page performance and JavaScript errorsThe five metrics and thresholds in the performance report, whether to read P75 or the median, and how to switch on error monitoring.
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