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Product analytics
Funnels, retention, identity across devices and autocaptured events.
Articles in Product analytics
Build a funnel and find the step that loses the most peopleChoosing steps, setting the conversion window and order rules, and what to watch for when reading the result.Reading retention analysisChoosing the start and return events, the difference between the three counting methods, and why an empty cell isn't a zero.Connecting anonymous visitors to signed-in usersWhat visitors, devices and users are, how pre-login activity is attached to a user once identity mode is on, and what happens when someone switches accounts.Autocapture and the event inboxWhat autocapture records and skips, how to accept candidate events, and when you should still track by hand.
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