Group users by what they do
Build segments from behaviour and properties — visited three times, added to cart twice, never purchased — and they update themselves. Use them in every report, alert and automation.
- Rules on events and properties
- Dynamic, refreshed automatically
- Used in reports and automations
Segments that do work for you
A segment is more useful when something happens as people enter it.
Behaviour and property rules
Combine events, counts, properties and platforms.
Dynamic membership
Segments recalculate automatically, so every report uses the current members.
Tags
Tag people by hand or with automation rules.
Triggers
Entering or leaving a segment can trigger a webhook, a team notification or a tag (automation from Pro).
From rule to action
- 1
Describe the group
For example, viewed pricing 3+ times in 7 days and never purchased.
- 2
Use it in reports
Filter any chart, funnel or retention table by it.
- 3
Act on it
Notify the team or send it to your tools when someone joins.
What segments answer
Who is close to buying?
High intent, no purchase yet — as a list that updates itself.
Who is going quiet?
Active last month, inactive this week.
Do power users behave differently?
Compare segments in any report.
User segmentation questions
Anything else — open the chat in the corner and ask.