Who returns, and what made them
New-user retention by sign-up week, and feature retention: of the people who used a feature once, how many came back to it?
- Any start and return event
- Daily, weekly or monthly
- Website, app and mini program
Retention you can act on
Compare cohorts, find the features that keep people and the groups that leave.
Cohort tables and curves
Retention by the day, week or month people started, as a table or as curves.
Feature retention
Which features people return to — the ones worth promoting in onboarding.
Any start, any return
Start from sign-up, first purchase or any event; count returns as any event or a specific one.
Split and compare
Break down by channel, platform or segment to see who stays.
From events to curves
- 1
Choose the start event
For example, sign-up or first order.
- 2
Choose the return event
Any activity, or a key action such as a report export.
- 3
Compare groups
Split by channel or segment and save the chart to a dashboard.
What retention answers
Are newer users sticking better?
Compare recent sign-up weeks with older ones.
Is the new feature used twice?
Feature retention shows whether people come back to it.
Which channel brings loyal users?
Split retention by acquisition channel.
Retention analysis questions
Anything else — open the chat in the corner and ask.