Free tool
UTM builder
Add campaign parameters to any link so you can see which post, email or ad brought each visitor. Presets keep source and medium names consistent.
- Free, no sign-up
- Works in your browser
- Consistent naming
Where the traffic comes from: google, newsletter, linkedin
The type of link: cpc, email, social
A product, promotion or slogan: autumn_sale
Presets
Your link
That doesn’t look like a valid URL.
Everything happens in your browser — nothing you type is sent anywhere.
How to use it
Three steps
- 1
Paste the landing page
The page people should land on.
- 2
Pick a preset or fill in source and medium
Add a campaign name for the promotion.
- 3
Copy and use the link
In your ad, email or post. Visits show up under that campaign.
Tips
Keep campaigns comparable
Always lower-case
“Facebook” and “facebook” count as two sources in most tools. Lower-case everything.
Agree on a short list
Pick fixed values for source and medium and share them with everyone who creates links.
Merge what slips through
In PathClue, channel rules group different spellings into one channel after the fact.
FAQ
UTM questions
Anything else — open the chat in the corner and ask.
Do I need UTM tags for Google Ads and Meta?
Not with PathClue — ad clicks are recognised from click IDs such as gclid and fbclid. UTM tags still help compare campaigns and creatives.
Which parameters are required?
Source is the minimum. Medium and campaign are strongly recommended; term and content are optional.
Does adding UTM tags hurt SEO?
Use them on links you share elsewhere — ads, emails, posts — not on internal links between your own pages.