Answer product questions with your events
Chart any events side by side, combine them with formulas such as purchases per sign-up, and break the result down by platform, source or any property.
- Formulas and SQL metrics
- Breakdowns by any property
- Save to dashboards
| Breakdown | A | B | B / A |
|---|---|---|---|
| iOS | 1,240 | 312 | 25.2% |
| Android | 980 | 201 | 20.5% |
| Web | 1,610 | 288 | 17.9% |
The everyday analysis tool
Most questions start with “how many people did X?”. Event analysis answers them in seconds.
Several metrics on one chart
Compare events, unique users and totals over time.
Formulas
Combine metrics — purchases per sign-up, average order value, conversion between two events.
Breakdowns
Split by platform, source, country or any event and user property.
Custom metrics
Define metrics with formulas or SQL and use them in reports and dashboards.
| Event | Status | Last 7 days |
|---|---|---|
| signup_completed | In plan | 2,140 |
| purchase | In plan | 512 |
| add_to_cart | In plan | 1,248 |
| AddToCart | Not in plan | 37 |
From question to chart
- 1
Pick events
Custom events, autocaptured actions or pages.
- 2
Add a formula or breakdown
Divide, compare and split by any property.
- 3
Save and share
Add the chart to a dashboard or share a link.
What event analysis answers
How many buy after signing up?
Purchases per sign-up as a formula, by week.
Which plan uses export most?
Break the export event down by plan property.
Is the app catching up with web?
Compare the same event across platforms.
Event analytics questions
Anything else — open the chat in the corner and ask.