Every campaign, with what it brought
Campaigns grouped by utm_campaign, source and medium, each with sessions, conversion and revenue. Channel rules clean up messy tags; tracking links and QR codes cover the places UTM can’t.
- Channel rules for messy tags
- Short links and QR codes
- Revenue per campaign
| Campaign | Sessions | Conversion | Revenue |
|---|---|---|---|
| autumn_sale · email | 6,420 | 5.9% | $9,860 |
| autumn_sale · meta | 4,980 | 2.1% | $3,120 |
| webinar_oct · linkedin | 1,310 | 7.4% | — |
| brand · google | 3,770 | 4.4% | $6,240 |
From tags to results
UTM parameters are only useful if they add up. PathClue makes them add up.
Campaign reports with revenue
Sessions, conversion and revenue per campaign, source, medium, term and content.
Channel rules
Match on UTM values, referring domain or click ID — “Facebook”, “facebook” and “fb” land in one channel. Site rules take priority over the defaults.
Tracking links and QR codes
Short links with UTM built in for posts, creators and in-store displays, with clicks and orders per link.
Campaign reviews
One report per campaign: visitors, new users, orders and ROI.
From link to report
- 1
Tag the link
Use the free UTM builder or create a short tracking link in the console.
- 2
Share it
Ads, emails, posts or a printed QR code — the visit carries the tags.
- 3
Compare campaigns
See conversion and revenue per campaign, next to every other channel.
What campaign tracking answers
Which campaign made money?
Revenue and conversion per campaign, not just clicks.
Why are our numbers split?
Channel rules merge spellings so one source is one row.
Did the poster work?
A QR tracking link counts scans, visits and orders from offline placements.
UTM & campaign tracking questions
Anything else — open the chat in the corner and ask.